The New Camels + Couscous Logo
Agdez Cross, from the Tuareg's of the Sahara is the new Camels + Couscous logo. What it represents has many interpretations as I was researching them but for me the significance that resonates the most is it's representation of the Four Corners of the Earth - a metaphysical and spiritual compass for a people who are always on the move. Tuareg parents are known to give these exquisite silver crosses to their children when they are about to depart from home but they are worn by all as a form of good luck and protection. Used as a talisman against the evil eye, and considered a powerful good luck charm.
It was originally worn by men, and traditionally it was given from father to son, where the father would say “my son, I give you the four corners of the earth, because no man knows where he will die.” The number four is usually found engraved on the cross as a symbol of the four directions, north, east, south, and west. Encouraging them to explore the world and find their true north.
What a nice bit of wisdom to send someone off with. Whatever your interpretation, the Cross of Agadez is a classic and beautiful adornment for all humanity.